Thursday, 2 June 2011

DC's Open Letter to Fans

Dan DiDio, DC co-publisher, posted this message to fans on Facebook after yesterday's announcement of the relaunch of the entire DC line.

Folks, as you wonder and wait for the new series announcements to unfold, I just wanted to let you know that we are spending an extraordinary amount of time and energy to reinvigorate our line of characters and bring the best books possible for the widest audience possible. Sorry if anyone is feeling disenfranchised, especially since that's not the intent. Quite the opposite, we are trying to create a place and story where older fans can point for new fans to start, whether in periodical, graphic novel or digital. A place where everyone can share in the excitement of the DC Universe.
As the saying goes, if it ain't broke, don't fix it, and there are a lot of great things that don't need fixing. But we're also saying that we will not stand idly by and let series run on inertia and let the industry fade around us. All of us here at DC love the form and the characters way too much for that.
Tomorrow we begin filling you in on all the excitement we have planned, plenty of real news to talk about and it's time for everyone to join in the fun.

best,
DD

I think this demonstrates DC's awareness if just how much power the uber geek internet troll has to utterly destroy something before it's even gotten underway. This is especially important to avoid in this case given that the most fickle of audiences, those outside of the hardcore few, are exactly those DC is trying to attract. At least they are not just pandering to that hardcore few and it's actually quite refreshing to see someone essentially saying, "Just pipe down and wait and see!"

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